Management sees one company.
The frontline lives another.
We measure that culture gap.
Then we help you close it.
You’re not imagining it. That distance has a name. We call it The Shadow.
We show you what’s really happening inside your company’s culture. Then, in about 18 minutes a week, we help your busy people build good habits using unusual, non-businessy-but-legitimately-sciencey tools, techniques, and practices.
HQ stands for Human Quotient: the measure of what your people bring that machines can’t, and it will help you keep your best people and sustainably hire and inspire more just like them.
We start by measuring.
A 57-question assessment across five dimensions of your company’s human experience. It produces one number: your HQ Score. That’s the gap, made visible.
You may have been handed a number like this before. Nobody handed you what to do with it.
Then your team builds the habits that close it.
Small groups, 18 minutes a week, using tools borrowed from outside the business world: therapy, education, behavioral science, habit formation. Not a workshop. Not a webinar. A practice.
The tools rotate so the work stays fresh.
Each cycle introduces a new one. The habits stack. The conversations deepen.
You’re not doing this alone.
A Cultivator works alongside your team for a full year. Not a consultant who drops a binder and leaves. A partner who stays through the messy middle.
We measure again.
So you can see what moved, what didn’t, and where to go next.
See the full year, including what it costs, laid out step by step →
Human Quotient (HQ) is what’s left when every competitor has the same software.
Human Quotient (HQ) is how well your people see each other, trust each other, and grow each other. Science proves it.
The research underneath it all is peer-reviewed and real. If you want the names and the science, here’s where we start.
Most culture programs borrow from the business section… frameworks, assessments, acronyms. We have those too. They’re the foundation. They’re not the thing that makes people actually want to show up.
The tools we built as a result of the scientific evidence come entirely from outside the business world… from therapy, education, Mario Kart, Dolly Parton, and Bull Durham. They’re practical, unusual, and genuinely fun… and we brazenly borrowed them to help companies help their people.
We didn’t invent the science.
We just put it in places it hadn’t been.
See where you actually stand:
You don’t need another initiative.
You need the gap measured.
You need the habits installed.
That’s what this is.